É TIJEN

Branding

Brand Collateral

É tijen are a swimwear brand based in Melbourne, Australia.

Fuelled by the founder’s Turkish heritage, Étijen fuses swimwear with the uniqueness of middle eastern colours and culture. The entwining of the ‘J’ ‘e’ and ‘n’ symbolises unity and strength. By using a laser-cut technique seen in the swing tags, we communicate transparency and clarity - key elements of the Étijen brand.